As a wise man once said, adapt or perish, similarly businessmen and women are grasping to understand a rapidly changing buying pattern, fueled by the internet. In the last one decade or so, we have experienced the growth of ecommerce platforms, almost every forward-looking organization is going online and making its digital presence felt in some way or the other, they are trying to adapt, and trying hard(er). It is easier now to create your own brand and not rely on traditional media outlets for branding and advertising. You DIY- do it yourself, not only you have a higher control on brand messaging, uploading and pricing a product, check search histories, can also see which products are high in demand, can have a direct connection with your customer and initiate actual brand loyalties.
The internet-based system, on which commercial transactions are carried out is known as electronic commerce, web commerce or simply e-Commerce. In 2020, we have also experienced Covid19 and seen thousands of businesses adapting the newer ways of conducting business or communicating with their internal and external stakeholders