IPTV I am sure, most of us are aware of the word ‘Television’ or TV and some of us were lucky enough to witness the shift from the Black and White TV’s to colour and then from cable TVs to YouTube and now OTT’s (Over the Top) channels or IPTV. A lot has happened, since Mr. John Logie Baird, the inventor from Scotland, gave his first public demonstration of a grainy televised motion image at a London departmental store. Within three years, in 1928 Mr. Baird did set up his own company by the name of Baird Television Development Company/Cinema Television, to officially broadcast between London and New York, presumably the first transatlantic signal,

perhaps it was history’s debut in shore-to-ship transmission. The media companies have been investing their time and research on improving the broadcasting technologies and have literally survived the test of time and has upgraded itself to an ANALOG TV to now Hybrid TV, IPTV, and OTT. It now supports 3D, HD, 4k, 5.1 sound, and more.

What is IPTV?

It’s important to give you a little backdrop and context, because the future always is rested on the past and launched from the present. We have witnessed a skyrocketing popularity of OTT channels such as Amazon, Netflix, Hotstar, Disney and many more. What’s the reason for this overwhelming growth and popularity behind this technology? Let’s understand the basic of IPTV

To simply put, IPTV or Internet protocol Television is TV on Web or WebTV. It broadcasts video content on various compute networks. The technology subtracts the need for traditional mediums such as satellite or cable to deliver contents. The IPTV typically uses converged IP networks, therefore allowing services such as VoIP (Voice over internet protocol) or computer data exchange from the same networks. IPTV can be safely said that it belongs to the family of the internet of things and other IT trends

IPTV - The Future

IPTV is not new today and can be widely seen in industries such as hospitality, shipping, airplanes, news and media, broadcasting and more. According to research by the BARC - Broadcast Audience Research Council (BARC) India 197 million people in India have TV sets, that are being currently taken care by local cable television plus our own terrestrial Doordarshan network. SunSky Technologies is highly experienced in this field and have invested considerable amount of time and resource to develop its own CDN network. According to trusted sources, the Indian media and entertainment (M&E) industry will breach US$ 33.6 billion by 2021 from US$ 23.9 billion in 2017, growing at the rate of 12 percent. At Sunsky Software we are on a mission to bring all LCOs, MSOs, ISPs, and Broadcasters together and experience a digital transformation. SunSky technologies has expertise to set up Digital Head-Ends with 350 to 500 channels seamlessly with formats such as MPEG2, MPEG4, HD, FM formats with secure CAS, SMS, EPG, VOD Servers and Software.

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